Everyone knows Monster. They make cables that have been proven to be no better than ones found on Monoprice. Say what you want, but you won’t see us lined up at the Koolaid fountain.
Monster recently got into the headphone market when they slapped Dr. Dre’s name on some cans called Beats. They were very popular, became super popular and spawned off many other versions, some cheaper, some not so.
It appears that combining well known and relevant names to their products is Monster’s KO. That notion is to be expanded on for 2011 with their new earphones.